The music. The style. The grind. It all started here — and it shows in everything we make.
EVERYONE ELSE IS JUST CATCHING UP.
The beginning......
Started in 2020 with one idea: Detroit doesn’t follow — it leads.
The sound. The style. The hustle. Culture that spread across the world started right here, and too often the
city never got the credit.
We built this brand for the people who rep Detroit everywhere they go — downtown, out of town, or anywhere in between.
Every hoodie, every tee, every drop carries the same message:
Detroit didn’t follow trends. Detroit set them.
EASY RETURNS
The customer is always right
SECURE CHECKOUT
We do not play with money
